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How I Started My Athleisure Clothing Line

How I Started My Athleisure Clothing Line
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        Starting a business like a clothing line is an exciting and financial tasking venture, and it has several ups and downs. One vital thing I have come to realize in the world of business and entrepreneurship is that change and evolution would always have its relevance. It is crucial to add an element of chance and evolution in business while starting as this will prove crucial for you to succeed in the long run.

 

        I started as a textile designer due to my love for design, pattern and color. But almost right away I knew that I wanted to be a part of fashion. When I started apparel I started designing ideas for dresses. But this proved to be more difficult than I thought it would be, mainly because I felt as though I was rushing into something I wasn’t ready for.

 

        I came in contact with a production company in Chicago who ended up steering me in the right direction. They told me I was onto something, and my style was in line with what the current fashion trend is heading. They called this trend, “Athleisure.”

 

        Athleisure is a trend whereby clothing made for a workout and other athletic activities are worn in different settings like school, workplace, traveling and so on. As an active mom who works out religiously, I knew this was exactly what I was meant to be doing. In September 2018, I launched my apparel line called Island Time Palm Beach. This line is majorly for women and girls with an active lifestyle that don’t want to lose their sense of fashion.

 

        We provide high quality apparel for women who would want to go to the gym from school, workplace or running around with kids. We know the importance of using the best fabrics to create beautiful styles to keep you looking gorgeous while going for a run or the gym.

 

        Just like every starting clothing line, we have to create a customer base, plan and brainstorm on effective strategies suitable for our success. However, with hard work, innovation, and teamwork, Island Time is growing, and we hope to be your go-to apparel for everyday wear!

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